Category Archives: Social Media

The Pros and Cons of the New Snapchat Locations Feature

New Snapchat Locations Feature, Enstep Technology Solutions

Last week the internet blew up with articles about the new Snapchat locations feature. “Snap Map” now allows Snapchat users to share their location with one another. Watch the Video What does this mean for marketers using Snapchat to promote your business and engage with your audience? While there is already buzz about what the […]

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Google Maps Goes Social

Google Maps Goes Social, Enstep Houston IT Services

Social media has altered the way we experience life on many fronts. How we make new friends, share photos, and update loved ones about our lives are just a few examples. It has also altered the landscape of how we do business. How you interact with prospects and clients today is radically different than it […]

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The Meteoric Rise of Snapchat

Snapchat, the app that allows users to post pictures and videos that self-destruct after a set time, has just joined the ranks of the most valuable venture-backed startups behind Uber and Xiaomi.  The four-year-old company’s value is now estimated at $16 billion, according to a report by CNBC. Messaging services have become some of the […]

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Facebook Still Dominates in the U.S.

Facebook Still Dominates in the U.S.

U.S. Mobile Users Show Facebook and Instagram Their Love In other parts of the world, messaging apps are all the rage, but in the United States, things are a little different, according to a 2015 study conducted by App Annie. This study looked at five key app markets around the world, which included the U.S., […]

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Twitter Expands Threat Ban

Twitter has always had a problem with trolls.  This is partly because it is difficult sometimes to know exactly where to draw the line between free speech and abuse.  It is also partly because of the sheer number of users and the lack of a sufficient monitoring system. Twitter CEO Dick Costolo stated in a leaked […]

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3 common social media uses

For many small to medium businesses, social media has become an integral part of their overall business strategy. Most businesses have a presence on at least one platform, but one issue many business owners and managers struggle with is how they should be using social media effectively. To help, here is an overview of the […]

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Better Instagram pics with your camera

Have you ever looked at images and visuals posted by businesses and users on Instagram? While many users take photos using their mobile devices, there are many images that simply look way too good to be taken with a phone camera, especially the ones without filters. Many business owners want to know how they too […]

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Creating long-form content on LinkedIn

One of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the […]

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8 important LinkedIn profile steps

LinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The […]

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Define: Social PPC

Define: Social PPC As social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social […]

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