Category Archives: Business Intelligence

5 Easy Ways to Ensure Customer Satisfaction

5 Easy Ways to Ensure Customer Satisfaction, Technology Solutions, Web Design, Enstep, Houston, Texas

When it comes to running a business, popular wisdom says that “the customer is always right.” While this may not hold true in every case, the idea behind it endures.  The customer may not always right, but their satisfaction is necessary for your success.  When Customer Satisfaction Becomes Loyalty At some point in your efforts […]

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The Truth About Data Mining For Small Businesses

Data Mining for SMBs, Houston IT Services, Enstep

For many small business owners, the words “big data” can be downright terrifying. But the truth is, you are sitting on a gold mine. Unbeknownst to many small businesses, big data, when mined and analyzed properly, can be a great source used to drive sales and increase profits.  Big data is all around you – […]

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Using Business Intelligence Intelligently

Using Business Intelligence Intelligently in Your Houston Business

Business intelligence (BI), when utilized to its fullest potential, is a powerful tool that can turn your business’s raw data into actionable insights. Sadly, many businesses don’t know how to get the bang for the buck out of their business intelligence software applications. If you are a business owner or executive falling into this category, […]

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Big Data has changed Business and Consumer Interaction, or Has it?

Big Data

We know that technology advancement is never stagnant. It is an ever-changing continuum of bigger, better, and faster ways of doing things. If we let it, (and let’s be real, most of us do!) technology touches virtually every aspect of our lives. And so it stands to reason that it also has its way with […]

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Dealing with Big Data

Access to public (open) data is easier than ever before, and businesses can certainly use it to their advantage.  The downside of this accessibility, however, is the sheer volume of data available.  Trying to handle that much information and statistics can be overwhelming, especially to those in a small-to-medium sized business.  It can be difficult […]

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What is a VoIP Phone System?

VoIP stands for Voice-over Internet Protocol, and it is phone system is a group of technologies that deliver calls and multimedia sessions over the internet, rather than by traditional phone lines.  It is available on several different types of devices, like smartphones, personal computers, tablets; basically any device that has the ability to access the […]

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CartoDB: Combining Data with Location

CartoDB has expanded its reach.  The company, established in 2011 by two Spanish biodiversity and conservation scientists, was originally designed for map makers and data scientists, but now it is helping other industries visualize their data in map form.  As of July 21st, CartoDB has a new feature that will analyze any data that is […]

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Apple/IBM Partnership: One Year In

At first it seemed like a rather unlikely partnership: the consumer-driven, flashy, fashion-forward Apple and the business-oriented, enterprising, and buttoned-down IBM.  The companies make possibly the ultimate ‘odd couple’ in the tech industry.  But one year and the release of 42 applications later, it seems to be working, giving both companies what they were looking […]

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Does Your Business Need a CDO?

As businesses rely more and more heavily on data and analytics, questions start to arise: does the business need to hire a Chief Data Officer (CDO)?  If so, when?  What purpose will this person serve? A CDO is a person who helps a business transform into a data-driven enterprise.  The ideal CDO has a good […]

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The Future of the Internet

It started most visibly with Siri.  Now, according to TechCrunch, Uber is participating.  It is now possible to summon an Uber ride without ever opening the Uber app itself, but rather accessing it from other applications using Uber’s Request application program interface (API).  This model of service is an example of the “programmable web.”  It […]

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