Category Archives: Articles

5 Easy Ways to Ensure Customer Satisfaction

5 Easy Ways to Ensure Customer Satisfaction, Technology Solutions, Web Design, Enstep, Houston, Texas

When it comes to running a business, popular wisdom says that “the customer is always right.” While this may not hold true in every case, the idea behind it endures.  The customer may not always right, but their satisfaction is necessary for your success.  When Customer Satisfaction Becomes Loyalty At some point in your efforts […]

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The Evolution of Apple Technology

We love Apple Inc. products. It is difficult to believe that there are individuals now who have never lived without an iPhone or iPod. In honor of it’s development and contribution to technology, here is a brief overview of the evolution of Apple Technology:     It starts with the Apple I. It was the […]

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10 iPhone Hacks to Make Your Life Easier

IPhone has a range of great tools and apps that can make your life much easier. Here are just ten of the very best, determined by us, your iPhone and Apple consultant: 1. Waze Do you drive? If yes, you need Waze. It doesn’t just get you where you need to go, it uses information gleaned from […]

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Apple TV 4 Upgrades

Apple has revealed a major facelift of its set-top television box, the Apple TV by launching a Siri voice control and a new remote. Apple has finally launched its 4th generation apple TV. The new box has got a totally new focus and operates on new operation system tvOS, which is an amped up version […]

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Apple Inc. Beats Samsung in Major Legal Battle

Apple and Samsung have a long standing feud in the smartphone arena. The rivalry stems back to the time when the late Steve Jobs was CEO of Apple. Samsung being the biggest rival to Apple, has come under legal fire for copying technology used in the Iphone.   What This Means for Samsung and the […]

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Dealing with Big Data

Access to public (open) data is easier than ever before, and businesses can certainly use it to their advantage.  The downside of this accessibility, however, is the sheer volume of data available.  Trying to handle that much information and statistics can be overwhelming, especially to those in a small-to-medium sized business.  It can be difficult […]

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Apple/IBM Partnership: One Year In

At first it seemed like a rather unlikely partnership: the consumer-driven, flashy, fashion-forward Apple and the business-oriented, enterprising, and buttoned-down IBM.  The companies make possibly the ultimate ‘odd couple’ in the tech industry.  But one year and the release of 42 applications later, it seems to be working, giving both companies what they were looking […]

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Does Your Business Need a CDO?

As businesses rely more and more heavily on data and analytics, questions start to arise: does the business need to hire a Chief Data Officer (CDO)?  If so, when?  What purpose will this person serve? A CDO is a person who helps a business transform into a data-driven enterprise.  The ideal CDO has a good […]

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Apple and E-Books: The Conspiracy

The 2nd U.S. Circuit Court of Appeals has ruled that Apple did conspire with five major book publishers to fix prices and establish itself in the e-book industry, and that it also actively hurt competitors such as Amazon and Barnes & Noble in the process.  The judges stated that the company violated antitrust laws by […]

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The Future of the Internet

It started most visibly with Siri.  Now, according to TechCrunch, Uber is participating.  It is now possible to summon an Uber ride without ever opening the Uber app itself, but rather accessing it from other applications using Uber’s Request application program interface (API).  This model of service is an example of the “programmable web.”  It […]

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