As a business owner, you’re always looking for ways to promote your brand and attract more customers. You’re investing plenty of time and effort in adapting your strategies to a technology-focused world, but you aren’t quite seeing the results you want just yet. What’s missing? Maybe it’s time to create a companion app for your business.
Plenty of modern businesses have developed apps to promote their brand--have you? Here’s why it may be a great idea. #Enstep Share on X
Bringing Your Brand to Customers’ Phones
Big and small businesses alike can draw in sales and gauge customer interests through creating an app. And your customers will appreciate the chance to stay updated on news and sales too! Here are just a few reasons to develop a business app:
- High visibility
- Easy promotions
- Learn customer interests
- Customer loyalty
1) High Visibility
Virtually everyone uses a mobile device, and many people check their phones right after waking up and right before going to bed. This definitely increases your app’s chances of being seen! You won’t have to hope that someone sees a billboard or scrolls past an ad on a website–the promotion is programmed on their phone.
Pro Tip: Keep your business’s mobile app consistent with the rest of your branding–the same logo, colors, font, etc.–to boost brand recognition.
2) Easy Promotions
Through your app’s push notifications, you can keep customers up to date on company news, app updates, new products, and great deals. This keeps your audience in the loop and encourages them to visit your business more frequently. And it’s certainly easier than relying solely on promotional mail or ads.
3) Learn Customer Interests
Your app can collect the same analytics as your website to show you what customers are interested in. Not only does this give you general trends to keep in mind, but it can also show you what individual customers want and give you ideas for personalized marketing. Customers will appreciate being notified of deals on their favorite products, rather than on something they buy only rarely or not at all.
4) Customer Loyalty
Certain incentives built into your app can encourage long-term customer loyalty. For instance, a messaging feature connects your customers directly to a company representative to answer their questions or learn more. A points program encourages customers to shop with you more frequently to earn points for future discounts. Be creative! Find ways to show your customers you have something to offer.
A Streamlined Marketing Plan
It seems like every business has a mobile app now, and for good reason. This direct-to-consumers method of marketing gives customers more control and gives businesses more insight into how to improve their strategies. Why wait? Start promoting an app for your business now!
Connect with us to learn more about app development and online marketing.
