Popular 2013 social media trends

by | Jan 16, 2013 | Social Media

SocialMedia_Jan15_A (1)It’s the year 2013, or if you follow the Chinese Zodiac, it’s almost the year of the Snake. Regardless of when you celebrate your New Year, social media will be sure to be there to help you connect with other revelry makers. Because it’s a new year, you can look forward at what social media trends will be popular for small to medium businesses in the coming 12 months.
Below are five potentially huge social media trends for 2013.

Social goes mobile
The way people view information is changing thanks to increasing adoption of tablets and mobile devices. The adoption rate is forecasted to rise in 2013, with the number of users who view your content on mobile devices soon overtaking those using a more traditional browser.

Because of this, the use of web technology that resizes text, images and other content to any screen size, will become even more popular. What this means for social media managers is that you will need to keep mobile users in mind when developing content and ensure it can be easily viewed on tablets and smartphones.

Visual marketing
Visual marketing is the use of video, images, infographics, etc. to get your message across to your target audience. The key to this type of marketing is that it enhances brand memory, recall and identity.

Social media sites like Pinterest, Instagram and Facebook, are perfect platforms that, with effective use, can create an awareness that resonates with target groups, creating increased engagement.

While this marketing concept isn’t new, you can expect to see more companies focusing on developing more content that’s visual in nature throughout the next year and beyond.

Content marketing (B2B)
When it comes to B2B marketing on social platforms, companies have been using content as the main brand driver. This takes many forms, including: Papers, ebooks, infographics, webinars, etc. For example, infographics have proven to be valuable tools in increasing brand awareness. Most companies are well aware of this and it’s hard to find a business that doesn’t have some kind of content on their website.

In 2013, you can expect to see many enterprises turning to social media platforms like Pinterest, Facebook, Google+, etc. to develop and share content. Couple this with an increase in visual content and there will be an increased trend for smart marketers to develop engaging posts that are also visually appealing.

Google+ is a Google must
Google is playing the long game with it’s social media platform, Google+. While it currently isn’t anywhere near as popular as Facebook, Google is making changes to the platform and turning the service into a central hub for managing your online presence – when it comes to Google that is.

Last year, Google rolled out a number of services, such as Local, into Google+. This forced businesses with a Google presence to use this service to manage it. This trend will likely continue over the next few years, with the slow release of valuable services that are exclusively for Google+ users and force users to switch to them.

In other words, for companies using Google’s services: Google+ is a Google must.

Facebook remains king. For now!
Despite a disappointing IPO last year, Facebook is still #1 when it comes to social media. This likely won’t change in the near future. Facebook is well aware of this and will continue to take steps to keep users.

We can expect Facebook to introduce a premium version of Pages, along with increasingly powerful analytics tools. Alongside this, their mobile advertising service will likely mature into a viable business option. What this means for businesses is that they will need to keep on top of these offerings and figure out how to best leverage their content.

These are just five social media trends for the coming year. Have you identified any more? What do you think will be the biggest change to social media in 2013? We’re interested to hear your thoughts.

Published with permission from TechAdvisory.org. Source.

Related Posts

The Pros and Cons of the New Snapchat Locations Feature

Last week the internet blew up with articles about the new Snapchat locations feature. “Snap Map” now allows Snapchat users to share their location with one another. Watch the Video What does this mean for marketers using Snapchat to promote your business and engage...

Who else wants to know when to post?

Who else wants to know when to post?

A common buzzword among social media circles is, 'engagement'. According to experts, the whole reason or goal of a corporate Facebook strategy is to create engagement with loyal customers and potential ones. One of the easiest ways to do this is to create posts that...

3 common social media uses

3 common social media uses

For many small to medium businesses, social media has become an integral part of their overall business strategy. Most businesses have a presence on at least one platform, but one issue many business owners and managers struggle with is how they should be using social...

FIND OUT WHAT YOUR BUSINESS SHOULD EXPECT TO PAY
FOR HOUSTON TECH SUPPORT

Give us a call and discover how great local IT services and computer support can be!