With social networks like Facebook and Twitter on the rise, businesses must be able to utilize them to their advantage. One social network, LinkedIn, offers unique benefits since it is specifically targeted toward professionals and businesses.

Among the many social networks on the World Wide Web today, one stands out from the pack: LinkedIn. It stands out because it is one of the few (if there are any like it to begin with) that uses the principle behind social networking but adapts it to suit business and professional purposes.

If regular social networking sites like Facebook and Twitter can help a business, LinkedIn can do so even more since it is specifically targeted for businesses and professionals. With LinkedIn, you make contacts that are more relevant to your line of work – minus the clutter, noise, and nonsense compared to the more social feedback, comments, and discussions you are inevitably going to have from content you put out on Facebook and Twitter.

Another advantage to LinkedIn is that you are more likely to connect with people and businesses that help you move forward – be it additional staff, suppliers, or clients. The site’s recommendation feature and referrals from other contacts will help you find what you are looking for faster. Also, you are able to better connect to people who are in your own industry or are doing similar things, allowing you to better assess what else you can do to give your business an added edge.

Using LinkedIn is a definite advantage, regardless of what business you are in. If you are interested in knowing more, please don’t hesitate to contact us so we can sit down with you and talk about various custom LinkedIn strategies that meet your specific needs.