Digital signage is everywhere – permeating our daily lives in such a way that we barely notice it’s there. When you think of digital signage, most likely digital billboards, restaurant menus, or even flight information signs at the airport come to mind. But, digital signage is also big in the workplace and is used as an effective tool for corporate communication.
Corporate Communication occurs on two distinct levels – with the customers and with employees – and digital signage offers an innovative way to communicate with both.
5 Ways to Enhance the Customer Experience with Digital Signage
Here are 5 ways you can use digital signage in the corporate environment to amp up the overall customer experience.
Tell the Company’s Story
Your business or organization has a story to share with everyone who walks in the door. Use images, videos, and text to tell your story in a compelling way that will connect.
One of the most practical uses of digital signage is providing your customers with clear directions on where to go or what to do.
Keep your customers updated on when it’s their turn to meet with you and who’s next in line.
Marketing & Promotions
Display your current special or advertise an upcoming event. Use the signage to promote your services or products.
Touch screen kiosks can be used to collect client information and data pertinent to your business relationship with them.
Digital Signage for Internal Communication
Digital signs are also used internally for a variety of communication needs. One of the best locations for your sign is the break room, where employees have a few minutes to check out the screen while they wait for their coffee.
Instead of overloading your employees’ inboxes, consider ditching the email announcements for something they will actually read. Digital signs provide a clear, concise format for all kinds of announcements.
News & Events
Let employees know what is going on with the business and with each other. Share corporate strategy, safety information, and employee recognition on the big screen.
In the event that a natural disaster or other workplace threat occurs, use the digital signage to alert employees to an emergency action plan.
By keeping employees “in-the-know” about what is going on with the company and each other, you will culminate a positive workplace culture and boost office morale.
Content and Technology
The upkeep of digital signage is an important factor to consider when choosing to have it installed. Someone will need to be in charge of submitting and uploading the content and you will also need someone who knows how to install, troubleshoot, and maintain it.
We’ll leave the content to you, but Enstep can provide the tech support you need to keep your digital signage up and running. Contact us today to learn more about our digital signage solutions and other technical support services we can offer for your workplace.