Learning from big companies is a small business strategy that can help improve your startup’s productivity. According to Fortunly, 30.7 million small businesses are operating in the United States, increasing the competition for clients. To keep up with and surpass...
“Never before in history has innovation offered promise of so much to so many in so short a time.” ~Bill Gates When the Oculus Rift was made available for pre-orders back in January, many were downright skeptical about how mainstream the device would become....
One way to really expand your online presence is through content marketing. Many business owners and managers are aware of this, but may be unsure as to how they can ensure that any content marketing is successful. There are many ways in which you can achieve a good...
In many countries around the world, businesses are required to meet the needs of all employees. For able-bodied employees, one system will usually be able to meet needs, but disabled employees may have different requirements. Therefore, businesses should ensure that...
When it comes to the technology in your business, it can often be a challenge to keep it running smoothly and working effectively. Frankly, many small business owners simply can't keep up and their business can suffer as a result. To avoid this, one of the smartest...
Last month, in the first part of our article about how to successfully share content on social media we covered five tips to follow. From writing longer content, to using images, and playing on specific emotions we highlighted some great information that can really...
Since the wide adoption of social media, and even before, companies with an online presence have been taking steps to develop their own content that 'fans', customers and even friends can interact with. By creating content that users share, you can increase the reach...
In today's business environment, technology is an integral part of business operations. The problem many business owners and managers face is that technology can be difficult to manage; often requiring a significant investment and specialized team to maintain and run...
Business owners often have more than one role, overseeing many different aspects of the day-to-day operations at once. A possible problem that can arise though is that they may not be experts in every area which can cause confusion or issues. Take for example Web...
The website is one of the most important marketing and branding tools a small business can utilize. Potential and even current customers visit business websites looking for information and will often judge whether they will purchase from this point. That means that...
