Does Your Business Need a Mobile App?

by | Feb 2, 2018 | Business Technology

As a business owner there’s a lot of pressure to maintain daily operations while growing your brand. It’s a lot to juggle and adding a digital strategy can be too much to handle alone. Website management and social media are no longer enough to drive traffic to your site.  There are several solutions to help boost your business, but where should you start?

Top 10 Reasons Your Business Needs a Mobile App in 2018

It’s important to remember that mobile apps are not reserved only for big businesses. They’re a powerful tool for any business that wants to stay relevant in this digital age.  An app can boost sales, perform market research and provide powerful analytics.  It’s an invaluable tool for your brand and your bottom line.

1) Everyone’s On Mobile

It’s not an exaggeration to say that almost everyone is on mobile to some degree.  Cell phones, tablets, e-readers and laptops all have the capability to download apps. There’s no reason not to take advantage of this digital accessibility by creating an app.  

2) 24/7 Visibility

It’s not just that mobile devices are widely used.  That use is almost constant for many people. A phone or tablet is often the first thing people check in the morning and the last thing they look at before bed. Offering an app means that you’re establishing visibility, no matter what time of day it is.

3) Direct Marketing Channel

A mobile app lets you provide information to your customers, in the form of sales and promotions. If your customer authorizes push notifications, they’ll receive updates any time you update your app or add new content. Integrating marketing content in a natural way makes the relationship between you and your customer more authentic.

4) Target Customers by Location

GeoMarketing allows you to target content to users in a certain location or zip code. This is an invaluable tool, and provides a lot more personalization to your customers.

5) Customer Loyalty Booster

An app provides your customers with deeper access to your brand. They’re able to get updates as soon as they happen, and interact with your business on a more personal level. When your customers feel a personal connection with your brand, they’ve started to develop loyalty!  

6) Build Your Brand Recognition

Billboards were once the pinnacle of marketing. Despite their waning popularity in the digital age, you can mimic their impact. Stick with the same theme and logo as your other marketing materials, to ensure continuity.  Make it easy to read, bold and hard to forget.

7) Improve Customer Engagement

Having a messaging feature in your app can change the way you communicate with customers. With just a few clicks of a button they can open a line of communication to you.  With the universal use of texting, this is a much simpler way to  

8) Gain Buyer Insights

Mobile apps allow you to gather data and to track every movement that users make within your app.  What products do they look at the most?  Which links receive the most clicks? This data can tell you a lot about your customers, their interests and how you can predict their future movements.

9) New Product Highlights

An app is the perfect platform to introduce existing users to new products. Users who download your app are clearly interested in your products.  This is the perfect audience to unveil new or updated products to.

10) Added Value to Your Clients

Providing incentive for customers to use your app can bring value to both of you. Think of a frequent flier program, which offers customers bonus miles every time they fly on a certain airline. Customers are more likely to fly on that specific airline in their future, in order to collect more miles.  Everyone wins!

Keep Moving Forward with Technology

A mobile app can make a huge difference when you’re competing with other businesses. It can give you an incredible edge, offering your customers unparalleled access to your products.  By changing the way you interact with customers, you’’ see increased traffic and better brand loyalty.

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