3 Rising Retail Technology Trends of 2021

by | Jan 15, 2021 | Business Technology

Despite the disruptions caused by the pandemic in 2020, the retail technology trends of 2021 are more promising than ever before. Many businesses have experienced challenges due to the coronavirus pandemic, and they have adopted strategies to help curb the spread of the virus. Let’s look closer at several retail technology trends to expect in 2021.

The pandemic has caused consumers to change their shopping habits, and businesses have had to adapt to keep up. Here are a few changes expected to continue this year. #Enstep #techtrends Click To Tweet

2020 Trends Here to Stay

Plenty of managers have turned to specialized retail technologies to keep their businesses running amid the pandemic. While most of the technologies were embraced in 2020, more is yet to happen in 2021. New companies and customers continue to rely on the latest retail technologies to keep up with the changing trends.

At a glance, here are some of the retail trends to watch in 2021; 

  1. New types of contactless payment
  2. Virtual reality for shoppers
  3. Pre-purchase and pickup

1) New Types of Contactless Payment

Studies reveal that the coronavirus can survive on banknotes for 28 days if not disinfected. More retailers and customers have hurried to adopt several contactless means of payment to stop the spread of the virus. Many people also find it easier to use this method since they no longer have to carry cash around. Apps like Apple Pay allow customers to pay with simply a tap on their phone screen, allowing both the cashier and consumer to complete the transaction without a risk of spreading the virus.

2) Virtual Reality for Shoppers

Many buyers would want to see what they are buying before paying for it. Unfortunately, with many people still isolating or dealing with restricted access to stores, this is tougher than it used to be. But modern technology has a unique solution. For an excellent example, look no further than Ikea Place, an app that allows users to fill their living room with virtual furniture for a preview of how it will look. Similar apps from other companies allow users to virtually try on clothes or makeup. This technology has applications beyond the semi-isolated world of COVID-19. Even once the world is back to normal, the convenience of virtual try-before-you-buy technology will be invaluable.

3) Pre-Purchase and Pickup

To practice social distancing, many shoppers have shifted their focus to pre-purchase and pickup techniques (sometimes marketed as “buy online, pick up in-store”). The contactless shopping method is expected to be the most widespread retail trend for 2021. For the pre-purchase and pickup process to operate effectively, retailers should adopt better inventory management tools to boost worker experience. Making the process as easy as possible for everyone ensures revenue doesn’t drop even if in-store purchases do.

Retail Businesses Have to Adjust

For retail businesses to keep up with the technology trends of 2021, they have to adjust their operations. Many consumers have already adopted the new trends, like ordering items online and using cashless payment modes. By adopting the changing trends, no retailer will get caught unprepared by any disruption in the supply chain.

Get in touch with us to learn more about retail trends for 2021.

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