by Enstep Team | Oct 27, 2016 | Business Technology
In today’s competitive landscape, businesses can’t afford to let details slip through the cracks. Efficiency sets small businesses apart from their competitors, and nothing promotes efficiency more effectively than technological practices that save time, money, and...
by Enstep Team | Oct 20, 2016 | General Tech
In today’s competitive market, you can’t afford to make your “best guess” about how to reach your customers. Big data can give you the information you need to create, analyze, and connect with your customer personas. Perception Versus Reality: Defining Your Target...
by Enstep Team | Oct 13, 2016 | Business Intelligence, On-Demand IT Services
For many small business owners, the words “big data” can be downright terrifying. But the truth is, you are sitting on a gold mine. Unbeknownst to many small businesses, big data, when mined and analyzed properly, can be a great source used to drive sales and increase...
by Enstep Team | Oct 6, 2016 | Security
It’s human nature to make mistakes—no one is perfect. Hackers take advantage of this fact when they trick people into revealing personal information online such as login information or into downloading malware often cleverly disguised as a link or email attachment....