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Social media: 5 current trends

Social media has quickly become an integral component of marketing and brand strategies of companies the world over. Many businesses now view this platform as an essential tool, largely because that’s where new customers can be found. Because social media...

How to ensure security in the cloud

As technology and data networks continue to become more advanced, concepts like the cloud have come to the forefront of business technology. There is a high chance that you probably use at least one cloud service on a daily basis, if not more. A common concern about...

Customer service: 4 tips to improve it

For many companies customer service is an integral component of success. If you and your employees offer poor customer service, the chances of your business surviving are nil, especially if you run a small business. With the majority of customer services going online,...

4 mistakes that will lead to BI failure

The amount of data available to a business is exponentially increasing, and many are starting to realize that they can harness this for help making decisions, predicting trends and outcomes of other business initiatives. This capture and analysis of data is commonly...