Category Archives: General Tech

5 Pressing Reasons Your Business Needs a Mobile App

Mobile App, Enstep, Houston Business IT Solutions

The world has gone mobile. Consumers like having their favorite shopping sources at their fingertips. Your target market is looking for your products and services online and very likely using a mobile device. Missing this wave could be extremely costly to you. Top 5 Reasons You Should Invest in a Mobile App Consumers want convenience […]

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5 Critical Things You Need to Know About the Internet of Things

The Internet of Things, Enstep, Houston IT

Life moves fast. Technology moves faster. The Internet of Things (IoT) is upon us full force, and it’s only growing in scope and influence. But what is it? You can think of it as the next step in our digital lives. A technological shift in communication between devices, computers, and other equipment. The Internet is […]

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Intro to Adaptive Security Architecture

Intro to Adaptive Security Architecture

There is a disconnect inherent between business and security objectives for today’s businesses. While business is postured to grow, improve, take risks, and always move forward, security seeks to protect, control, ensure compliance, and mitigate risk. With the widening of this gap and the ever smarter, stronger, and more sophisticated pool of cyber criminals, it is […]

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How to Connect the Dots Between Big Data and Customer Personas

Big Data and Customer Personas

In today’s competitive market, you can’t afford to make your “best guess” about how to reach your customers. Big data can give you the information you need to create, analyze, and connect with your customer personas. Perception Versus Reality: Defining Your Target Audience You’ve got a lot on your plate, so it’s easy to fall […]

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A Simple Overview of Hardware as a Service (HaaS)

The technology necessary to keep a business running today is staggering, along with the associated cost. A major part of this cost is the equipment. The significant up-front investment along with the ongoing maintenance expense is a shock for many small businesses. At the rate at which technology advances, equipment also becomes obsolete as soon […]

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Beyond the Screen: 6 Industries Exploring Virtual Reality for Business

Virtual Reality for Business

“Never before in history has innovation offered promise of so much to so many in so short a time.” ~Bill Gates When the Oculus Rift was made available for pre-orders back in January, many were downright skeptical about how mainstream the device would become. Sure, virtual reality sounds cool and diehard gamers with a pretty […]

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Big Data has changed Business and Consumer Interaction, or Has it?

Big Data

We know that technology advancement is never stagnant. It is an ever-changing continuum of bigger, better, and faster ways of doing things. If we let it, (and let’s be real, most of us do!) technology touches virtually every aspect of our lives. And so it stands to reason that it also has its way with […]

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On Demand IT Services for when the Demand … is on!

On-Demand IT Services

You’ve heard the phrase before – “Technology is nice, when it works.” Unfortunately, there are those times when the technology we depend on everyday breaks down or simply needs maintenance. During those times, it’s nice to know you have your “A-team” lined up to provide services on demand. Why use On Demand IT Services When […]

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Digital Signage in the Workplace

Digital Signage in the Workplace

Digital signage is everywhere – permeating our daily lives in such a way that we barely notice it’s there. When you think of digital signage, most likely digital billboards, restaurant menus, or even flight information signs at the airport come to mind. But, digital signage is also big in the  workplace and is used as […]

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The Benefits of Pay-as-You-Go Professional Tech Support

Managed IT Services is our pay-as-you-go professional IT solution that allows you to outsource some or all IT operations so that you can focus on your business processes. Enstep becomes responsible for all tech support as agreed upon in the scope of work. Technology has allowed managed IT services to grow beyond the borders that […]

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