Category Archives: General Tech

How to Connect the Dots Between Big Data and Customer Personas

Big Data and Customer Personas

In today’s competitive market, you can’t afford to make your “best guess” about how to reach your customers. Big data can give you the information you need to create, analyze, and connect with your customer personas. Perception Versus Reality: Defining Your Target Audience You’ve got a lot on your plate, so it’s easy to fall […]

Tagged | Leave a comment

A Simple Overview of Hardware as a Service (HaaS)

hardware as a service

The technology necessary to keep a business running today is staggering, along with the associated cost. A major part of this cost is the equipment. The significant up-front investment along with the ongoing maintenance expense is a shock for many small businesses. At the rate at which technology advances, equipment also becomes obsolete as soon […]

Tagged , , | Leave a comment

Beyond the Screen: 6 Industries Exploring Virtual Reality for Business

Virtual Reality for Business

“Never before in history has innovation offered promise of so much to so many in so short a time.” ~Bill Gates When the Oculus Rift was made available for pre-orders back in January, many were downright skeptical about how mainstream the device would become. Sure, virtual reality sounds cool and diehard gamers with a pretty […]

Also posted in Business Value, General, News, Tech Trends and Tips | Tagged , , , , | Leave a comment

Big Data has changed Business and Consumer Interaction, or Has it?

Big Data

We know that technology advancement is never stagnant. It is an ever-changing continuum of bigger, better, and faster ways of doing things. If we let it, (and let’s be real, most of us do!) technology touches virtually every aspect of our lives. And so it stands to reason that it also has its way with […]

Also posted in Business Intelligence, Tech Tips, Tech Trends and Tips | Tagged , , , , , , | Leave a comment

On Demand IT Services for when the Demand … is on!

On-Demand IT Services

You’ve heard the phrase before – “Technology is nice, when it works.” Unfortunately, there are those times when the technology we depend on everyday breaks down or simply needs maintenance. During those times, it’s nice to know you have your “A-team” lined up to provide services on demand. Why use On Demand IT Services When […]

Also posted in On Demand IT Services | Tagged | Leave a comment

Digital Signage in the Workplace

Digital Signage in the Workplace

Digital signage is everywhere – permeating our daily lives in such a way that we barely notice it’s there. When you think of digital signage, most likely digital billboards, restaurant menus, or even flight information signs at the airport come to mind. But, digital signage is also big in the  workplace and is used as […]

Also posted in Conference Room Solutions | Tagged , , , , | Leave a comment

The Benefits of Pay-as-You-Go Professional Tech Support

tech support

Managed IT Services is our pay-as-you-go professional IT solution that allows you to outsource some or all IT operations so that you can focus on your business processes. Enstep becomes responsible for all tech support as agreed upon in the scope of work. Technology has allowed managed IT services to grow beyond the borders that […]

Tagged , , | Leave a comment

The Evolution of Apple Technology


We love Apple Inc. products. It is difficult to believe that there are individuals now who have never lived without an iPhone or iPod. In honor of it’s development and contribution to technology, here is a brief overview of the evolution of Apple Technology:     It starts with the Apple I. It was the […]

Also posted in Apple, Articles, Education, General, Iphone, Uncategorized | Tagged , , | Leave a comment

10 iPhone Hacks to Make Your Life Easier

App Store Icon On Apple Deivice Screen

IPhone has a range of great tools and apps that can make your life much easier. Here are just ten of the very best, determined by us, your iPhone and Apple consultant: 1. Waze Do you drive? If yes, you need Waze. It doesn’t just get you where you need to go, it uses information gleaned from […]

Also posted in Articles, Education, Iphone | Tagged , , | Leave a comment

Security Warning: Adobe Flash Contains Major Security Defect

Stealing Online Information

  Adobe Released last week that Adobe Flash contains a security vulnerability. This effects Flash on all versions of Windows, Macintosh, and Linux operating systems. If the vulnerability is exploited, it can cause the system to crash leaving it susceptible to targeted attacks. dobe has categorized this vulnerability as critical.   The Affected Software Versions […]

Also posted in (Tech) Security, Security, Security – News and General | Tagged , , , | Leave a comment